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Product philosophy

Product Philosophy

Our products are created for you. We find tremendous inspiration in your beauty dreams – and we want to help you realise them.  Here’s how.
 
We develop products our own way. Our products are always created in Sweden and inspired by people around the world. We take an innovative and creative approach when developing products. We use the best of science and design and are always in pace with the latest trends and fashion. And we never compromise on quality, safety or value for money. 
 
Nature has a special place in the heart of Oriflame. We were one of the first companies to develop products with ingredients sourced directly from nature. Today, nature and ingredients from nature continue to play an important part in our product portfolio.
 
Developing great products means doing so in a responsible way. We aim to have a positive impact on the communities in which we operate. We are committed to minimising our impact on the environment. We are embracing ingredients, formulations as well as manufacturing and packaging systems that build in sustainability from the beginning.   
 
To create a wide assortment for everyone and every occasion, we focus on nature, science, trends, wellbeing and on launching new products every month. In short, we develop products to offer the latest beauty for everyone. Products inspired by the many dreams. We even made it a promise: Your Dreams, Our Inspiration.