The skincare actives transforming haircare

The future of haircare is here – and it’s taking cue from the skincare world. To keep your strands in tip-top condition, ingredients previously reserved for skincare (think niacinamide, hyaluronic acid and salicylic acid) are making haircare formulations more sophisticated than ever before. What’s their secret? In addition to treating your hair, these actives also care for your scalp to promote healthier hair. Meet the skincare actives that are ready to give your hair a facial.

How to make your skin care routine more sustainable

Party Time: 4 Make-up Hacks for the Festive Season

It is that time of the year again! It is time to party and celebrate! Need some guidance with your special occasion make-up? Fear not! You`re about to learn 4 make-up hacks that will help you get the most out of your make-up this season and beyond. Check them out!

What is skin elasticity? Defy gravity with these helpful tips

Ever since the dawn of skin care, unlocking the secret to an eternally youthful complexion has been the ultimate goal of well, pretty much every routine. But what exactly, is the best way to achieve the radiant, firm, and smooth skin we associate with the beauty of youth? Hint: It all starts with skin elasticity! Read on to find out more about this key factor in skin ageing, and how to revive your youthful skin.

Which Booster Suits Your Skin?

What are Boosters and when do you use them? Read on to find out everything you need to know about the new Optimals Boosters!

Signature Summer fragrances to embrace the season!

Well, it seems that Summer is finally upon us! It’s time to pack away that Winter wardrobe, embrace the warmth on our skin and enjoy the longer, lighter days that Summer brings! But how do we capture the lightness of Summer breeze , the feeling of crisp cotton and crinkled linen in our fragrance? Here are our top tips for your Summer scent selections to lighten every moment!

5 Reasons Why You Should Try a Lip Mask & Scrub

Even if you’ve got your skin care routine for smooth and nourished skin down to a science, it can be easy to neglect the precious skin on your lips, leaving them dry, flaky, or painful. Read on to find out how you can restore weather-ravaged lips, so they’re ready to smile again!

4 Reasons Why You Will Love the New Beautanicals Range

While new beauty brands are launched every day, few are as on-trend and relevant to today’s needs as Beautanicals. Here are four reasons why.

4 Benefits of Using a Self-heating Face Mask

When stress levels are running high, it’s all the more important to set aside some “me-time” to unwind and recharge. Might we recommend a self-heating face mask? Find out why this skin-boosting, ultra-revitalising (and exciting) new skin care trend is the perfect way to practice self-care.