The Top 3 Smoky Eye Trends

At once classic and edgy, a smoky eye is an easy way to inject drama into your look. Drawing inspiration from some of our favourite celebrities, we’ve put together your definitive guide to the smoky eye trend.

The Subtle Smoky EyeKatie Holmes
Although you may be tempted to reserve this look for the evening, a smoky eye looks just as amazing during the day. The key to the look? Avoid adding too much eye shadow and instead focus on a smudged eyeliner. Keep it simple like Katie Holmes, or add a pop of colour like Taylor Swift (blue!). 

The Dramatic Smoky Eye
The black smoky eye is a timeless – yet bold – choice. Take a cue from Iggy Azalea and create a grey ombre eye, or if you’re feeling daring, why not opt for thick, black eye shadow like Kim Kardashian and Rita Ora? Leave your lips natural or nude; the key to mastering this look is to let you eyes do the talking.

Rita Ora Kim Kardashian Iggy Azalea 


Irina Shayk RihannaThe Bronze Smoky Eye
The most versatile smoky eye is the brown one. Not only does it suit all skin tones and hair colours, bronze tones won’t shrink your eyes the way black can. We’re looking to Rihanna for tips on how to master elegance, as she pairs russet tones with slicked back hair. Or, take a page out of Gwen Stefani’s book and neutralize an edgy haircut with softer makeup. Of course no one does “bombshell” like Irina Shayk, and we love the way she matches her chocolate coloured eye makeup with her hair.

Words by: Photographs by: Getty Images