Editors Picks We Dare You: 5-Day Lipstick Challenge As March begins, let`s celebrate how brilliant it is to be a woman! Let`s be adventurous with life and turn a few heads! We dare you to wear a different shade of lipstick every day for a full workweek! Read now
Beauty School The 4-Step Lip Care Ritual How do you prep your lips before applying lipstick? Most people would say: "I don't". But we want to argue that you should! It'll keep your lips healthy and make the colour last longer. This is the four-step ritual you need! Read now
Featured Trends Beauty Trend: Take on the World with Matte Lips Women are taking the globe by storm! All over the world women are expressing themselves in unique ways ā in the digital realm and in the real world. Women are influencing the millennial market and asserting their dominance. Itās a brave new world, itās a bold new woman. Are your lips ready to tag the world with your matte uniqueness? Read now
Streetstyle The New Trendsetters For decades we have looked to professional makeup artists and high-end fashion houses for inspirational looks. But the last few years a new clique of trendsetters have emerged. Beauty bloggers, Vloggers and Instagram stars drive what becomes popular. But who should you follow? Here's the list! Read now
Featured Trends New Trend: Hybrid Makeup Makeup lovers listen up! There's a new trend in town, and we're super excited about it. Want to know more about hybrid makeup and why you should be excited too? Here's the low-down. Read now
Featured Trends Top 3 Makeup Trends to Keep for 2017 Every year we see tons of makeup trends come and go. And 2016 was no exception. But as we move into the new year, we find that some trends are actually worth keeping. Here are the top three trends we can't get enough of! Read now
Trending Fierce Beauty: Cat-eye Lashes in Three Easy Steps! Just as a leopard canāt change its spots, you will never want anything other than big volume lashes. Itās just your thing! Weāll admit, itās not the easiest look to master but with these simple steps, youāll soon be applying a feline flick like a pro. Read now
Beauty School Get the Festive Make-up Look Itās that time of the year again! Get ready to add festive spin to your winter party look. Cosmic trends of glimmer and shine bring holiday glamour to your door. Guiding light lashes and supersonic eyes put you in the spotlight this holiday season. Are you ready to be the brightest star at any party? Read now
Beauty School 7 Rules of Italian Beauty They are elegant, sociable and have impeccable sense of style ā the Italians. How do they do that? These 7 rules will bring you closer to the Italian art of beautiful living. Read now