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Optimals
Hydra Micellar Cleansing Water
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Description

Optimals Hydra Micellar Cleansing Water is a gentle, non-rinse cleanser designed to purify the skin and effectively remove make-up. Features a soothing, replenishing Swedish natural ingredient blend of Brown-Green Algae and Heather, as well as HydraRise Technology to lock in moisture. Formulated for daily use to leave your skin instantly refreshed, cleansed and make-up free. pH balanced, alcohol free and suitable for all skin types including sensitive skin.


  • Skin is left instantly refreshed, cleansed and make-up free – 85% agree*
  • Soothes & cools the skin – 99% agree*
  • Instantly refreshes the skin – 97% agree*
  • Balances skin hydration levels – 84% agree*
  • Suitable for eye area usage
  • Dermatologically tested
  • Alcohol free

*Consumer Tested

Saturate a cotton pad and wipe lightly across your skin – face, lips and eyes. No rubbing necessary and no need to rinse. Repeat until the cotton pad is clean. Avoid direct contact with eyes (if contact occurs, rinse thoroughly with water). Use daily, morning and evening, following with your Optimals moisturiser.


Top tip: transfer some Micellar Cleansing Water to a spray bottle to use as a refreshing facial spray during hot, humid days or while on the go.

Key ingredients include:

  • Brown-Green Algae – with natural acids to help hydrate and replenish.
  • Heather – the extract from the blossom helps tone, calm and soothe.
  • HydraRise Technology – promotes moisture retention, leaving skin soft and hydrated.
All Ingredients
AQUA, PEG-8, BUTYLENE GLYCOL, POLOXAMER 184, GLYCERIN, OLETH-20, BENZYL ALCOHOL, PHENOXYETHANOL, DMDM HYDANTOIN, SODIUM CITRATE, CALLUNA VULGARIS FLOWER EXTRACT, LAMINARIA DIGITATA EXTRACT, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE
Our scientists have selected some of the most effective botanical ingredients known in Sweden, to create tailored skin care ranges with natural Swedish ingredient blends. Meet the new Optimals!

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