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Beauty Trend: Take on the World with Matte Lips

Women are taking the globe by storm! All over the world women are expressing themselves in unique ways – in the digital realm and in the real world. Women are influencing the millennial market and asserting their dominance. It’s a brave new world, it’s a bold new woman. Are your lips ready to tag the world with your matte uniqueness?

How to Pick the Floral Scent for You

There's a new trend in fragrance where perfumes focus on a single floral scent. But how do you know which floral suits you? Read our guide to find out!

The Editor’s Essential Mascara Guide

Not every product fits everyone - especially when it comes to mascara. The one that looks great on your sister, friend or colleague might not work for you. No need to feel confused! Our Editor’s mascara guide will help you find the perfect one.

How to make your skin care routine more sustainable

Party Time: 4 Make-up Hacks for the Festive Season

It is that time of the year again! It is time to party and celebrate! Need some guidance with your special occasion make-up? Fear not! You`re about to learn 4 make-up hacks that will help you get the most out of your make-up this season and beyond. Check them out!

What is skin elasticity? Defy gravity with these helpful tips

Ever since the dawn of skin care, unlocking the secret to an eternally youthful complexion has been the ultimate goal of well, pretty much every routine. But what exactly, is the best way to achieve the radiant, firm, and smooth skin we associate with the beauty of youth? Hint: It all starts with skin elasticity! Read on to find out more about this key factor in skin ageing, and how to revive your youthful skin.

Which Booster Suits Your Skin?

What are Boosters and when do you use them? Read on to find out everything you need to know about the new Optimals Boosters!

Signature Summer fragrances to embrace the season!

Well, it seems that Summer is finally upon us! It’s time to pack away that Winter wardrobe, embrace the warmth on our skin and enjoy the longer, lighter days that Summer brings! But how do we capture the lightness of Summer breeze , the feeling of crisp cotton and crinkled linen in our fragrance? Here are our top tips for your Summer scent selections to lighten every moment!

5 Reasons Why You Should Try a Lip Mask & Scrub

Even if you’ve got your skin care routine for smooth and nourished skin down to a science, it can be easy to neglect the precious skin on your lips, leaving them dry, flaky, or painful. Read on to find out how you can restore weather-ravaged lips, so they’re ready to smile again!