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Featured Trends

Beauty Trend: Take on the World with Matte Lips

Women are taking the globe by storm! All over the world women are expressing themselves in unique ways – in the digital realm and in the real world. Women are influencing the millennial market and asserting their dominance. It’s a brave new world, it’s a bold new woman. Are your lips ready to tag the world with your matte uniqueness?

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Beauty School

How to Pick the Floral Scent for You

There's a new trend in fragrance where perfumes focus on a single floral scent. But how do you know which floral suits you? Read our guide to find out!

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Editors Picks

The Editor’s Essential Mascara Guide

Not every product fits everyone - especially when it comes to mascara. The one that looks great on your sister, friend or colleague might not work for you. No need to feel confused! Our Editor’s mascara guide will help you find the perfect one.

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Health & Body

Which Booster Suits Your Skin?

What are Boosters and when do you use them? Read on to find out everything you need to know about the new Optimals Boosters!

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Health & Beauty

4 Benefits of Using a Self-heating Face Mask

When stress levels are running high, it’s all the more important to set aside some “me-time” to unwind and recharge. Might we recommend a self-heating face mask? Find out why this skin-boosting, ultra-revitalising (and exciting) new skin care trend is the perfect way to practice self-care.

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Health & Beauty

Wash Your Hands for the Greater Good

By practising simple personal hygiene habits, you can protect yourself and others from the new coronavirus. Here is why the lives and well-being of everyone rest in the hands of all!

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Health & Beauty

8 Ways to Take Care of Your Body and Soul During Social Distance

Countries all over the world are experiencing challenging times during the current Covid-19 (Coronavirus) pandemic. The World Health Organisation (WHO) and local health authorities are doing their outmost to slow down the spread, giving daily news updates and practical guidance on how to act.

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How To

Time to Shine: Here’s How to Infuse More Glow into Your Beauty Routine

Is there any better complement to receive than “you’re glowing!”? While it’s true that many skin care fads may come and go, one that’s always been in style is a complexion with a healthy glow. But what exactly does the glow trend entail, and how do you achieve it?

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Trending

Fierce Beauty: Cat-eye Lashes in Three Easy Steps!

Just as a leopard can’t change its spots, you will never want anything other than big volume lashes. It’s just your thing! We’ll admit, it’s not the easiest look to master but with these simple steps, you’ll soon be applying a feline flick like a pro.

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