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We believe beauty is not only products, but also inspiration and growth. This is where we share facts, tips and how to’s to boost your confidence and help you stay on top of trends.

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A different view on beauty
Because we are from Sweden we have a different – and holistic – view on beauty. It’s not only about how you look, but how you live, feel and act. To us beauty is a way of life: to be healthy, enjoy beautiful skin, express yourself and have fun. That’s beauty by Sweden – our way of helping you live a healthier, more beautiful life.
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The standards we live by

Since the very beginning, we have always considered nature to be an important part of how we do things and have built our reputation upon offering people safe, reliable products that respect our environment. Our commitment to develop beauty products you can believe in and trust is defined by our product standards.

Eco-ethical screeningNatural extractsNatural exfoliantsStrict European standardsNon-GMORigorous safety testing