Tame Your Winter Hair

Brittle, dry ends and greasy roots – hello, winter hair! The chilly temperatures and frequent use of hats and scarves don’t do your locks any favours. But don’t fret - here are some tips for how to beat the cold and tame your locks!

5 Ways to Treat Split Ends

Tired of damaged hair and split ends? Don't go to the hairdressers just yet! There are things you can do to treat tired hair without cutting it off. Here are five tips!

Fall Back in Love With Your Natural Hair

Are you tired of dyeing your hair and want to go back to your original colour? Then we have some great tips for how to make that change. Check out this 4-step guide.

The skincare actives transforming haircare

The future of haircare is here – and it’s taking cue from the skincare world. To keep your strands in tip-top condition, ingredients previously reserved for skincare (think niacinamide, hyaluronic acid and salicylic acid) are making haircare formulations more sophisticated than ever before. What’s their secret? In addition to treating your hair, these actives also care for your scalp to promote healthier hair. Meet the skincare actives that are ready to give your hair a facial.

How to make your skin care routine more sustainable

Party Time: 4 Make-up Hacks for the Festive Season

It is that time of the year again! It is time to party and celebrate! Need some guidance with your special occasion make-up? Fear not! You`re about to learn 4 make-up hacks that will help you get the most out of your make-up this season and beyond. Check them out!

What is skin elasticity? Defy gravity with these helpful tips

Ever since the dawn of skin care, unlocking the secret to an eternally youthful complexion has been the ultimate goal of well, pretty much every routine. But what exactly, is the best way to achieve the radiant, firm, and smooth skin we associate with the beauty of youth? Hint: It all starts with skin elasticity! Read on to find out more about this key factor in skin ageing, and how to revive your youthful skin.

Which Booster Suits Your Skin?

What are Boosters and when do you use them? Read on to find out everything you need to know about the new Optimals Boosters!

Signature Summer fragrances to embrace the season!

Well, it seems that Summer is finally upon us! It’s time to pack away that Winter wardrobe, embrace the warmth on our skin and enjoy the longer, lighter days that Summer brings! But how do we capture the lightness of Summer breeze , the feeling of crisp cotton and crinkled linen in our fragrance? Here are our top tips for your Summer scent selections to lighten every moment!